Pre-requisite: Complete this doc first: Define your ICP

It’s important to understand your customer and their pain points and your competitors and where they fall short. By working this out you can define your Unique Value Proposition. Having a strong understanding of your UVP will help you define your product strategy and marketing messaging.

STEP 1: Define your ICP

Complete this task here.

STEP 2: Articulate their pain points

<aside> 🩹 e.g. tired being on a waitlist for 3 months

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STEP 3: Define Competitors

<aside> 🌆 Competitor Name

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<aside> 🌆 Competitor Name

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<aside> 🌆 Competitor Name

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<aside> 🌆 Competitor Name

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<aside> 🚫 Where they fall short E.g. Not affordable to most

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<aside> 🚫 Where they fall short

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<aside> 🚫 Where they fall short

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<aside> 🚫 Where they fall short

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STEP 4: Define Timeliness

<aside> 🗓️ Outline what macro economic, social, technology or political trends which make now the right time for your startup to be successful.

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STEP 5: Write your startups UVP