STEP 1: DEFINE YOUR ICP

An ICP stands for Ideal Customer Profile. It’s an important step which should be completed on the outset of your startup journey. Define the demographics and psychographics of your ideal customer.

*If you have multiple customer types (e.g. two sided market place). Define multiple ICP’s.

• *Fill this out if you are B2B

<aside> 📝 DEMOGRAPHICS

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Location:

Age:

Gender:

Job Role:

Job Industry:

Income:

Education Level:

<aside> 🧠 PSYCHOGRAPHICS

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Values:

Likes:

Dislikes:

Political:

Social Causes:

Lifestyle:

Hobbies:

STEP 2: CREATE CUSTOMER PERSONAS

Now that you have a define the general demographics and psychographics of your ICP, create some customer personas. Give them a name. Write a description of that person.

<aside> 👨🏽 Persona Name

</aside>

Description: e.g. Samantha is young professional working as a nurse. She is trying to balance saving money and doing the things she wants to do in life like travel and doing social activities.

• Demographics:
• Psychographics:

<aside> 🙍🏽‍♀️ Persona Name

</aside>

Description:

• Demographics:
• Psychographics: