Use the following template to define email nurturing series skeletons and copy.

Step 1: Identify customer journey touch points

Identify what are the touch points in which you a) can reach out to (email address has to be collected) and b) should reach out to your potential customers. Below is a few customer journey touch points commonly used by startups.

Step 2: Define the key objectives

Each nurturing series should have a clear objective.

Step 3: Define messaging

Complete you message doc first. This will help you define your messaging based on where your potential customer/ customer is on their journey.

<aside> ➡️ Lead to Free trial Activated: When lead is collected Objective: Convert to Free Trial

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<aside> ➡️ Free Trial to Paid User Activated: User starts Free Trial Objective: User converts to paying user.

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